We choose products which are all natural – meaning there are no chemicals or funny sounding ingredients. When available, we choose organic ingredients and snacks. We avoid all genetically modified organisms (GMO) as well.
Next time you're in a market, pick up a conventionally packaged and processed snack. Read the ingredients aloud. See how many times you stumble trying to pronounce Acetylated Monoglycerides and Propylene Glycol Monoesters. Have you eaten something and thought to yourself: "This could really use some more Titanium Dioxide!"